Focused read in 3 minutes
"The Digital Transition:
How the Presidential Transition Works in the Social Media Age
Summary: Take a look at how we plan
to preserve and pass on the digital history of the Obama
administration.
President Obama is the
first “social media president”: the first to have @POTUS on
Twitter, the first to go live on Facebook from the Oval
Office, the first to answer questions from citizens on YouTube,
the first to use a filter on Snapchat. Over the past eight
years, the President, Vice President, First Lady, and the White
House have used social media and technology to engage with people
around the country and the world on the most important issues of our
time (while having some fun along the way).
Looking back over the past
eight years, our digital footprint reflects some broader changes in
the ways people consume news and information and engage with the
world around them online. In 2009, in addition to rolling out
a revamped WhiteHouse.gov featuring a blog, RSS, and an
email list, we joined Facebook, Twitter, Flickr, Vimeo, iTunes,
and even MySpace. In 2011, we launched We the People, a platform
for citizens to petition the White House. In 2013, the First Lady
posted her first photo to Instagram. In 2015, President Obama
sent his first tweet from @POTUS. In 2016, the White House
debuted an official story on Snapchat for the State of the Union.
This digital infrastructure is an asset not just for the next
president but for all future presidents to build off of. The archive
belongs to the American people.
From the very beginning,
our mission has been to reach Americans and people around the world
on the channels and platforms where they already spend their time.
This work began on President Obama’s 2008 campaign and, over the
course of this Administration, has increasingly meant meeting people
where they are online, using technology to re-imagine traditional
formats, and creating unique opportunities for people to interact
with their government.
The past eight years have
left us with tremendous optimism about how future administrations
might use these tools to create even more pathways for meaningful
civic participation.
So after all this –
nearly eight years of digital firsts, more than 470,000 We the
People petitions, nearly 30,000 @WhiteHouse tweets, and
thousands of hours of video footage – what happens when the next
administration takes office?
The President has made
clear that a smooth transition between administrations is one of his
top priorities, and digital is a key component of that effort. While
much of the digital transition is unprecedented in the United States,
the peaceful transition of power is not. There are some important
principles we can work from. Accordingly, we have been working to
ensure that our digital transition meets three key goals. First, we
are preserving the material we’ve created with the National
Archives and Records Administration (NARA). From tweets to snaps, all
of the material we’ve published online will be preserved with NARA
just as previous administrations have done with records ranging from
handwritten notes to faxes to emails. Second, wherever possible, we
are working to ensure these materials continue to be accessible on
the platforms where they were created, allowing for real time access
to the content we’ve developed. Finally, we are working to ensure
that the next president and administration – regardless of party –
can continue to use and develop the digital assets we have created to
connect directly with the people they serve.
Here is an overview of our
plans for how this will work: ... "
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(Remember 2018...)
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Curated by Gail Mountain, Network For #StrongerTogether ! is not affiliated with The Democratic Party in any capacity. This is an independent blog and the hope is you will, at a glance, learn more about the Democratic Party and you will, with a click or two, also take action on its behalf as it is provided! You can read more Network For #StrongerTogether posts here: https://networkstrongertogether.blogspot.com/
( You can also find me on Twitter at https://twitter.com/GKMTNtwits )
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